Curitiba Bookstore hijacked menus to get people to reflect on their reading habits. 

 

Reading is not a popular habit in Brazil. A recent study showed that Brazilians read less than five books per year. So to celebrate World Book Day, Curitiba Bookstore hijacked pages everyone is used to flipping to encourage people to read more. 

 

The campaign was shared on Curitiba Bookstore's social channels. 

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