We reclaimed a famous slogan to raise money for Mexico's reconstruction.  


Awards: 

New York Festivals - Third Place

One Show - Merit

Creativity International Awards - Platinum

 

Press: Global Citizen, Update or Die, Gazeta do Povo among other publications.

When major earthquakes struck Mexico in 2017, Lucas Cruz and I created #BuildTheWalls: a campaign to collect funds for the country's reconstruction. 

The project's budget was zero dollars. To be fair, I spent about 15 dollars to boost a Facebook post. Lucas and I created the website and all social channels. We also managed to get production companies involved to help us create  assets.

 

People shared our campaign on social and the donors were redirected to Global Giving's website. Their marketing director is featured in our case study video.